First Fridays Mentoring Series Begins Friday, Feb. 5th!

Beyond The Technique – Business Skills, Savvy, & Strategies For a Thriving Pilates Business

If you are a teacher, you don't want to miss this 6 month program (to be taken individually or as a series). It's a wonderful opportunity for teachers to deepen their teaching skills and to learn the skills to be better in business.

In these economic times, we cannot afford to not know how to be savvy business owners. Our teaching and our ability to maintain a business presence are often not linked or talked about. In this series you will have a chance to dive in to the challenges of running a business and being a better teacher.


Here's more:

There is so much more to being a Pilates teacher than receiving a certificate of completion, designing a logo, and choosing the perfect space. And there is so much more to continuing education than learning more technique. You run a business as a Pilates teacher, whether you are an independent contractor, employee, manager, or studio owner. And the ultimate goal of any business is getting and keeping customers. This series focuses on “how” to get and keep your clients, not “what” you teach them.

Join veteran teacher, Carol Appel, for a 6-part mentoring series on critical business aspects of teaching that are often excluded from teacher training programs.

Over the course of this dynamic process – held on the “First Friday” of each month in Petaluma, CA – you will address:

How do you differentiate yourself in an industry where Pilates is now a commodity? What motivates a customer to learn from you, instead of another teacher? What is your personal mission, and your vision for your business future? What are your underlying non-negotiable values that stamp how you operate in the business world? How do you get clients? Are you uncomfortable asking for business? Can you close a sale? What indicators do you track to know how well your business is doing?

In this multi-level group and personal journey, you will learn to:

- Work on your business, not just in your business.

- Embrace your power of selling.

- Promote yourself, generate leads, and convert a prospect into a raving fan.

- Skillfully introduce prospective clients to your services.

- Integrate a client, retain that client and get referrals from your client.

- Fortify your business to withstand economic cycles.

- Nurture true client ability, not just dependency - which translates into true client loyalty.

Each workshop covers 3 elements:

- A business conversation with activities and homework to personalize your outcomes.

- A coaching conversation on the specifics of ensuring client success.

- A collective examination of an exercise. The group will detail an exercise; including the ways to teach it, the benefits, related exercises, how to prepare the client for this move, and what advanced moves this is a preparation for.

Carol Appel was originally mentored by, and worked under Romana Kryzanowska. She has taught Pilates for 26 years; pioneering the high volume Pilates model in a health-club setting, serving on the PMA Board of Directors, and directing a well-established teacher training program. Carol is passionate that teachers are equally strong in the business and teaching of Pilates.

Email us for a detailed outline of the course at info@pilatescollective.com

For registration:

Cost: Single Workshop - $100

Full Mentoring Series - $540 3 or more in a group receive extra 5% off series price

Dates: Fridays - February 5, March 5, April 2, May 7, June 4, July 9

Time: 4 – 7 pm

Location: 800 Baywood Drive, Petaluma, CA 94954

For more questions or to sign up: call 707-778-3552

Go to www.pilatespluspetaluma.com and click on appointments to register online.